The Goal

Demonstrate m-Power's REST API capabilities and generate qualified leads from developers seeking API solutions.

Details

This was a full-scale production that I handled end-to-end. My responsibilities included:

• Writing the complete script and storyboard
• Building functional web applications in m-Power to serve as the API backend
• Developing a demo application in Vue.js to showcase API integration
• Recording and editing professional voiceover audio in Audacity
• Capturing screen recordings and editing the final video in Camtasia Studio

Results

The video successfully attracted technical audiences and educated prospects on m-Power's API capabilities, contributing to an increase in developer-focused leads.

The Goal

Demonstrate m-Power's ability to migrate Microsoft Access databases to modern web applications, targeting businesses struggling with Access limitations and seeking a scalable web-based solution.

Details

This multi-purpose video production was handled entirely by me from start to finish:

• Writing the script and structuring the migration demonstration
• Building web applications in m-Power using Access data
• Recording and editing professional voiceover audio in Audacity
• Capturing screen recordings and editing the final video in Camtasia Studio

Results

This video has been one of our most versatile marketing assets. It performs exceptionally well as organic content while also serving as the foundation for paid video advertising campaigns. The dual-purpose approach has generated significant ROI, driving a substantial volume of qualified leads from businesses actively looking to migrate away from Access, resulting in multiple new customer acquisitions.

The Goal

Demonstrate how m-Power simplifies the creation of professional database front-ends, targeting developers and businesses seeking efficient ways to build user-friendly interfaces for their data.

Details

This evergreen content piece was a complete solo production:

• Writing the script and designing a clear demonstration workflow
• Building a comprehensive database front-end application in m-Power
• Recording and editing professional voiceover audio in Adobe Audition
• Capturing screen recordings and editing the final video in Camtasia Studio

Results

This video has become one of our most consistently high-performing assets. Its success has been so enduring that I recreated it after a few years to keep the content current and visually fresh. Each iteration continues to drive significant lead generation and customer conversions, proving the ongoing demand for database front-end solutions. The video's sustained performance has made it a pillar of our content strategy and a reliable revenue driver.

The Goal

Provide a concise, compelling introduction to m-Power's core capabilities that quickly communicates value to first-time visitors and encourages deeper exploration of the platform.

Details

This high-stakes overview video required careful planning to make every second count:

• Writing a tight, engaging script that showcases m-Power's key features in under 4 minutes
• Building demonstration applications in m-Power to highlight essential capabilities
• Recording and editing professional voiceover audio in Adobe Audition
• Capturing screen recordings and editing the final video in Adobe Premiere and Camtasia Studio

Results

Positioned prominently on our homepage, this video serves as the critical first impression for thousands of prospects. Its concise format and clear messaging have proven highly effective at engaging visitors and moving them further into the sales funnel. The video has become an essential tool in our conversion strategy, directly contributing to lead generation and helping sales teams close deals by giving prospects an immediate understanding of m-Power's value proposition.

The Goal

Showcase m-Power's capability to build comprehensive web-based data management systems and attract businesses looking to modernize their data workflows.

Details

This was a complete solo production from concept to completion. My responsibilities included:

• Writing the script and planning the demonstration flow
• Building a fully functional data management application in m-Power
• Recording and editing professional voiceover audio in Audacity
• Capturing screen recordings and editing the final video in Camtasia Studio

Results

This video became one of our highest-performing pieces of content, accumulating over 160,000 views. It has been instrumental in generating consistent inbound leads and has directly contributed to multiple new customer acquisitions.

The Goal

Demonstrate m-Power's speed and efficiency by building a complete, custom inventory management system from scratch in real-time. This video proves to prospects that complex applications can be developed in a fraction of the traditional time.

Details

This 75-minute long-form tutorial was an ambitious undertaking that I executed entirely on my own:

• Scripting and planning a comprehensive start-to-finish application build
• Building a fully functional inventory management system live in m-Power with real-world features
• Recording and editing professional voiceover narration in Audacity
• Capturing the entire development process and editing the final video in Camtasia Studio

Results

This video proved that audiences will engage with longer-form content when it delivers genuine value. By showing what would typically take weeks or months of traditional development compressed into 75 minutes, the video resonated with developers and business stakeholders alike. It has generated numerous high-quality leads from prospects specifically seeking rapid application development solutions and has converted into multiple customer deals.

The Project

Platform migration and website redesign for motorolachargers.com.

Details

Motorolachargers.com was built on the Magento platform and maintained by a third-party vendor. Motorola wanted site management moved to their charger supplier but nobody in that company had any Magento experience. In addition, the site lacked key features due to limitations in the Magento platform.

Results

I rebuilt the site from the ground up using WordPress and WooCommerce. The new site delivered:

• a modern design
• an extensible platform that supports current and future feature requirements
• a simple interface for internal website management

The end result: Motorola's charger supplier now has the site features they were requesting and can manage the website internally.

The Project

Website redesign for mrc-productivity.com.

Details

mrc needed a website redesign to modernize the look/feel, improve site speed, and optimize for SEO.

Results

I redesigned and built the new site using HTML, CSS, and Javascript. The new website delivered:

• a modern, responsive design
• improved organic search traffic
• an increase in web-based leads
• better marketing automation through integration with Mautic and Hubspot

The Project

Design and build a new website for Master Motor Rebuilders.

Details

Master Motor Rebuilder's website was over 20 years old and in desperate need for an overhaul. They approached me to build a new website on the Wordpress platform.

Results

I rebuilt the site from the ground up using WordPress. The new site delivered:

• a better site layout that focused on website conversions
• a modern, responsive design
• an increased focus on branding and social proof

The end result: MMR's CEO reported that the new site paid for itself in 2 months due to the increase in website-driven business.

The Project

New website created for Salom America.

Details

Salom America is a phone charger manufacturer based in Illinois. They needed a website to better promote their business and receive business inquiries. As a requirement, Salom wanted it built on a platform that they could manage internally.

Results

I created a new website using Wordpress. With the new website, they can:

• better promote their business online
• receive business inquiries through contact forms
• manage the website internally using Wordpress

The Project

New website for Firmelements.

Details

Firmelements is a startup organic fertilizer business that needed a website.

Results

I designed and built a new website using Wordpress. The new site gives their business a professional presence online and serves as a contact point for potential customers.

The Project

New website for It's a Wheatless Life.

Details

A new gluten-free blogger needed a domain name, website, and web hosting.

Results

I worked with her to identify and purchase a domain name, and then designed and built a new website using Wordpress. The new site delivered:

• a way for the blogger to build a brand
• a place to post blog posts and recipes
• Mailchimp integration to build an email marketing list

The Project

New user interface for The m-Power Development Platform.

Details

mrc's low-code software, The m-Power Development Platform, underwent a complete front-end rebuild. I worked with mrc's development team on m-Power's user experience and interface design.

Results

m-Power's new interface improved interface speed and usability, and received overwhelmingly positive feedback from current customers. It also directly contributed to sales, improving mrc's conversion rate.

The Goal

Build authority in publications within our industry, make connections with editors, and gain a link back to our website.

Details

I wrote an article about misconceptions surrounding HTML5 when it was just becoming popular, and got it published on SDTimes.com.

The Goal

Provide prospects with a valuable resource to guide their tool selection process.

Details

I authored a comprehensive white paper that breaks down the key criteria businesses should consider when evaluating low-code development platforms. The guide covers critical factors like licensing considerations, customization capabilities, deployment options, and total cost of ownership. It helps readers make informed decisions aligned with their specific needs, and alert them to potential issues to avoid.

Results

This white paper has become a lead generation tool and has contributed to nurturing qualified leads through the sales pipeline.

The Goal

Capture organic search traffic from businesses struggling with Microsoft Access limitations and guide them toward modern web-based solutions.

Details

I ghost-write the entire company blog, creating in-depth articles that address our audience's pain points and provide actionable solutions. This particular article explores the common challenges businesses face with Access as their data needs grow (including scalability issues, multi-user limitations, and security concerns) while offering a clear path to web migration. The article strategically promotes our MS Access migration video to provide readers with a visual demonstration of the solution.

Results

This article addresses a specific pain point and seamlessly connecting readers to our video content, working as an effective top-of-funnel tool that moves prospects from awareness to consideration. The article exemplifies our content strategy: provide genuine value while guiding prospects toward our solutions.